Marketing Manager, Growth & Content

Fair Lawn, NJ

Full Time

Mid Level

Marketing Manager, Growth & Content
Location: Hybrid – 1–2 days/week in Fair Lawn, NJ
Type: Full-Time
Reports To: President

About the Role
We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue.
If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role.

Responsibilities
Campaigns & Pipeline Growth

Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems
Build and optimize lead funnels, capture forms, and nurture sequences
Identify high-intent audiences and tailor messaging to specialty and role
Collaborate with sales to turn buyer pain points into campaign opportunities
Track campaign ROI, lead conversion rates, and pipeline contribution

Content Strategy & Execution

Write blogs, landing pages, email campaigns, and white papers
Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.)
Turn clinical outcomes and success stories into shareable, high-trust content

Brand Awareness & Creative

Identify and pitch press release opportunities that position RPM as an industry leader
Light graphic design (Canva, Figma, Adobe) and video editing (CapCut, Adobe Premiere) for social, testimonial, or campaign assets

Qualifications

4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred)
Proven track record of campaigns tied to lead generation and pipeline growth
Strong copywriting and messaging skills
Familiarity with HubSpot or similar CRM/automation tools
Experience with PR outreach or basic design/video tools

Compensation & Benefits

Salary: $75,000–$95,000 + performance-based bonus
Health, dental, and vision insurance
401(k), PTO, paid holidays
Hybrid work: 1–2 days/week in our Fair Lawn, NJ office

Stand Out From the Crowd
Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing:

Your name
What excites you about this role
A campaign you’re proud of and its impact

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Can you walk me through a recent multi-channel campaign you managed — from strategy to execution — and explain how it contributed to pipeline or lead gen?*

How do you decide what kind of content to create for different buyer personas (e.g., a CMO vs. a practice manager)? What’s your approach to aligning that with sales goals?*

Have you ever written or pitched a press release or led a video or testimonial project? If so, what was your role and how was it distributed?*

Bonus: If you have examples of past work, whether it’s campaign materials, designs, blog posts, or sales collateral, feel free to upload them

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RPM Healthcare

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Marketing Manager, Growth & Content

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